LEDVANCE Announces “The Big Catch” Promotion for US Distributors
Campaign Focused on Popular Line of SYLVANIA LED Indoor and Outdoor Luminaires
January 25, 2019



LEDVANCE, the maker of SYLVANIA general lighting products in the United States, has launched an exciting initiative for branch managers and inside/outside sales representatives at US distributors to promote its growing line of SYLVANIA LED indoor and outdoor luminaires.  


From now until June 30, 2019, branch managers can register to participate in “The Big Catch” promotion for a chance to join LEDVANCE on a trip to Alaska by purchasing qualifying SYLVANIA luminaires.  The top eight performing branch managers will be awarded a trip to Alaska which is scheduled from August 29 to September 1, 2019.  The trip includes three nights at an Alaskan fishing lodge on the Kenai Peninsula for two, coach-class roundtrip airfare for two, daily fishing, sight-seeing, meals, and more.

In addition, as part of “The Big Catch” push and pull marketing promotion, the first 150 distributor inside/outside sales representatives who reach the minimum sales threshold of qualified SYLVANIA Luminaire products in Q1 or Q2 will win a SYLVANIA branded Carhartt® jacket. 


“One of our core values is ‘Winning Together’ and that applies to our trusted partnership with our distributors,” said Wolfgang Mailaender, head of marketing and brand for US and Canada, LEDVANCE.  “Customers are coming to our distributors with more and more applications that can benefit from LED luminaires.  We want to be the lighting retrofit partner of choice for our distributors.  This is why we continue to expand our LED luminaire portfolio to meet their needs and are rewarding their efforts with this great trip to enjoy the majesty of Alaska.” 


For Official Rules/Terms and Conditions and to register, please visit www.ledvanceus.com/bigcatch. Once registered, entrants will be able to access the program details and view their progress.  For more info, email info@SYLVANIArewards.com, call 800-934-5474 or contact your LEDVANCE sales representative.


Media Contact:

Glen Gracia
Corporate Media Relations
Mobile:  978-395-7902
E-Mail: glen.gracia@ledvance.com



With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world's leading general lighting providers for professional users and end consumers.  In North America, LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. In fiscal year 2017, LEDVANCE achieved a turnover of around 1.9 billion Euro. The SYLVANIA brand leadership is a result of over 100 years of lighting experience and paves the way for future success.  Further information can be found at www.ledvanceus.com.  ​


LEDVANCE and SYLVANIA are registered trademarks.

All other trademarks are those of their respective owners.