SYLVANIA SMART+ “Works with Apple HomeKit” Portfolio Expands with New Easy to Use Options for the Smart Home
Indoor Flex Strip Full Color and Soft White A19 Light Bulb Now Available for Pre-Order
October 16, 2017

Wilmington, Mass. – LEDVANCE, the maker of SYLVANIA general lighting in the United States, continues to advance light by adding the HomeKit™-enabled SYLVANIA SMART+™ Indoor Flex Strip Full Color (MSRP $59.99) and Soft White A19 Bulb (MSRP $25.99) to its SYLVANIA SMART+ lighting lineup.  Both are available for pre-order with delivery expected early November. The expansion comes after the recent launch of the HomeKit-enabled SYLVANIA SMART+ A19 Full Color Bulb, the first light bulb you could buy that can be easily controlled via Siri® and Apple’s® Home app and doesn’t require buying a separate hub or smart socket, or need a Wi-Fi router to function like other products.

SYLVANIA SMART+ lighting products and accessories give you even more convenient control of your lighting and electronics, help you personalize your space, improve efficiency, and help save you time and energy.  With SYLVANIA SMART+ lighting products, you can change the look and feel of a room to suit your mood or whatever you need to accomplish.  You can use the Home app or via voice commands with Siri to control the HomeKit-enabled SYLVANIA SMART+ lighting individually or in groups as part of scenes.  

HomeKit-enabled SYLVANIA SMART+ products are also easy to install and control.  After screwing in the Bluetooth-enabled bulb in your lamp or plugging in the Flex Strip, sync it with the Home app and start controlling your lights instantly. The SYLVANIA SMART+ Soft White A19 Light Bulb can be wirelessly dimmed, providing just the right amount of light for whatever you are doing.  The SYLVANIA SMART+ Indoor Flex Strip Full Color can change to one of millions of colors to quickly and easily complement the décor of any room.  It has adhesive backing for a quick installation, and the malleable design makes it possible to contour around corners to enhance living areas, under couches and bed or as backlighting behind your TV.  With the SYLVANIA SMART+ Expansion and Connector Kits (each sold separately), you can further customize your lighting.  The connectors are ideal for creating a flat right angle around sharp corners and for gaps across surfaces that are not completely flat or where lighting is not needed.  The Expansion Kit comes with two additional two foot strips so you can easily expand the length of your lighting.

“Previously, the need for a hub and internet connection when installing smart devices was a barrier for many consumers who wanted to try smart lighting,” said Aaron Ganick, global head of Smart Business, LEDVANCE. “Our partnership with Apple – and the addition of new Soft White A19 bulb and Flex Strip into our HomeKit-enabled SYLVANIA SMART+ portfolio -- helps bring the benefits of beautiful smart lighting to more consumers in a way that is simple to install and easy to use.”

For those times when you are away from your Smart Home, Apartment or Dorm Room, Apple has also made it possible to control HomeKit-enabled products like SYLVANIA SMART+ lighting using an Apple TV® or iPad® running iOS 10 as a home hub.   With a home hub, you can set up schedules to turn lights on and off while you’re on vacation or for when you get home in the evening.    

HomeKit-enabled SYLVANIA SMART+ lighting products will be available at additional major retailers online and in store nationwide and via industrial commercial distribution partners later this year.  For more information, visit

LEDVANCE GmbH is one of the world's leading general lighting providers for professional users and retail customers.  In North America, LEDVANCE LLC offers SYLVANIA advanced LED lamps, standardized luminaires and smart lighting solutions, as well as a wide range of traditional light sources.  The SYLVANIA brand leadership in the industry is a result of a proud legacy of over 100 years of lighting experience and paves the way for future success.  LEDVANCE is active in more than 120 countries and has about 9,000 employees.  Additional information can be found at


Glen Gracia
(978) 753-5185 

LEDVANCE and SYLVANIA are registered trademarks.
All other trademarks are those of their respective owners.