New SYLVANIA Heritage Collection Offers Retro Fixture Style with State of the Art LED Lighting

Wilmington, Mass. – June 26, 2018 – LEDVANCE, the maker of SYLVANIA general lighting in the United States, is showcasing its century-old roots in the lighting industry by combining modern, energy-efficient LED light bulbs with its new “SYLVANIA Heritage Collection” of retro lighting fixtures available exclusively at Walmart stores nationwide and on Walmart.com with MSRP starting at $19.87.  




The history of high quality SYLVANIA light bulbs in the United States goes back to 1901 when young entrepreneur Frank Poor became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs.  The company would buy an old bulb for a few cents, cut off the glass tip, replace the filament and reseal the bulb.  Much has changed over the century with LED technology being called the future of lighting for its long life and energy-savings benefits.  LED light bulbs can last up to 22 years which means less time getting on a ladder to replace bulbs, and save up to 85 percent on electricity.  What hasn’t changed is the warm beautiful light emanating from SYLVANIA light bulbs and how they create a comforting environment for your family. 




The new SYLVANIA Heritage Collection of pendant and flush mount LED fixtures feature stylish black finishes with rustic seeded glass accents to highlight the beautiful bonus Edison-style or A19 filament LED light bulbs inside.  The collection includes nine elegant designs for indoors and three for outdoors, and is easy-to-install, energy-efficient and perfect for updating the look of almost any area of your home, inside and out. The long-lasting LED bulb provides 800 lumens which is as bright as a traditional 60 watt incandescent bulb.




“Tying back to the company’s Massachusetts roots, each of the new SYLVANIA LED fixtures is named after a town in the Commonwealth.  During the naming process, we discovered that many of these names are used across the USA.  Hence, the SYLVANIA Heritage Collection,” said Karen Polcaro, product marketing manager, LEDVANCE.




For more information on SYLVANIA general lighting products, please visit www.ledvanceus.com. 






With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world's leading general lighting providers for professional users and end consumers.  In North America, LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. The SYLVANIA brand leadership is a result of over 100 years of lighting experience and paves the way for future success.  Visit www.ledvanceus.com for more information.​




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