SYLVANIA Lighting by LEDVANCE Revolutionizing Smart Lighting with New Name, Enhanced Products Starting at Under $12

Even Easier Now to Have a Smart Home or Business that Helps Save Energy and Create a Better Quality of Life.​

Wilmington, Mass. – Lighting leader LEDVANCE, maker of SYLVANIA general lighting products in North America, was the first to offer a family of cost-effective, energy-saving LED lighting products that last up to 10 years for inside and outside your home (11,000 hours (L70) in businesses).  The company is now growing the SYLVANIA 10-Year (Contractor Series) LED Portfolio by adding cost-effective smart lighting.  These are perfect for those that want to test out having a Smart Home but have been hesitant because of costs.  The company is also upgrading its SYLVANIA LIGHTIFY® smart lighting portfolio with improved technology for better reliability and a new name - SYLVANIA SMART+™ - to make it even easier to build a smart home or business.  The new SYLVANIA SMART+ A19 60 Watt Replacement, BR30 and Wet Rated PAR38 LED products deliver a soft white 2700K or 3000K light, can be controlled and dimmed via a variety of ways, and have an MSRP of $11.99, $14.99 and $19.99 respectively which is a savings of up to 50 percent compared to previous versions.  SYLVANIA SMART+ lighting products are compatible with existing systems.  They are available now on Amazon and through commercial channels and will be at major retailers online and in-store nationwide in the near future.

LEDVANCE has one of the broadest portfolio of indoor and outdoor smart lighting products and accessories that allow users to have even more convenient control of their lighting and electronics, optimize their environments, improve efficiency, and help save time and energy.  With SYLVANIA SMART+ lighting products, you can change the look and feel of a room to suit your mood or whatever you need to accomplish.  This can all be done with your smartphone, tablet, or wireless switch or sensor.  Another benefit is setting up schedules to turn lights on and off while you’re on vacation or for when you get home from work. 

The eighth annual SYLVANIA Socket Survey, a nationwide measure of public attitudes about energy-efficient lighting and awareness of lighting trends, found lighting to be one of the top forms of smart technology Americans own, with a 40 percent increase since 2015.  The results also showed more than 60 percent of Americans believe smart lighting fits their lifestyle, 55 percent confirmed they’re likely to purchase smart lighting when they need new bulbs, and 76 percent of Americans agree smart light bulbs will eventually replace regular light bulbs.

“In our latest survey, 80 percent of Americans say there is a space in the home that could benefit from smart lighting.  To help make this a reality, we have been redesigning our smart lighting products to make them even more affordable, but without sacrificing on quality.  With today’s announcement, we are making it even easier to have a smart home that can help save energy and make our lives easier,” said Aaron Ganick, global head of Smart Business, LEDVANCE.


Ganick continued, “We are working closely with our retail and ecosystem partners to transition all SYLVANIA LIGHTIFY products to reflect the new SYLVANIA SMART+ brand name and technology.  During this transition, you may see both SYLVANIA SMART+ and SYLVANIA LIGHTIFY in the market.  Because these new products are backwards compatible, you will still be able to use them with our many compatible ecosystems.”

Unlike other offerings, these SYLVANIA SMART+ lighting products use the ZigBee Home Automation standard, which means that out of the box they will work with your favorite brand of home automation ecosystems.   For more information, visit smartlighting.      



LEDVANCE GmbH is one of the world's leading general lighting providers for professional users and retail customers.  In North America, LEDVANCE LLC offers SYLVANIA advanced LED lamps, standardized luminaires and smart lighting solutions, as well as a wide range of traditional light sources.  The SYLVANIA brand leadership in the industry is a result of a proud legacy of over 100 years of lighting experience and paves the way for future success.  LEDVANCE is active in more than 120 countries.  Additional information can be found at www.ledvanceus.com.


Glen Gracia
(978) 753-5185

LEDVANCE and SYLVANIA are registered trademarks.
All other trademarks are those of their respective owners.


Sign up to our newsletter to receive LEDVANCE product launches, company news and promotion and contest information straight to your inbox.